The Social Media News Release: PR PowerPoint?

Big corporations are slowly adopting the social media news release in various forms, as mentioned on the what's probably the best podcast devoted to the PR biz:  For Immediate Release: The Hobson & Holtz Report. As much as I like the idea of offering journalists and bloggers multimedia possibilities and endless links to further information, the formats seem like an excuse to revert to PowerPoint-style bullet points. Are journalists that pressed for time? Like staging a home for sale, a good narrative "sells" a news release. It takes skill and a bit of effort, but consider a PR future of just lists and links. I, for one, am getting depressed just thinking about it.

Comments

[Todd Defren]

The SMNR template is just that: a template. Use the elements you like, skip the ones you don't.

You could certainly create a SMNR that is in the narrative format that you prefer, but which also contains multimedia and social media elements tat make it more readily discovered and shared.

But p.s., in my opinion, yes, journalists and most all other folks ARE that pressed for time. Aren't we all? ;)