The Social Media News Release: PR PowerPoint?

Big corporations are slowly adopting the social media news release in various forms, as mentioned on the what's probably the best podcast devoted to the PR biz:  For Immediate Release: The Hobson & Holtz Report. As much as I like the idea of offering journalists and bloggers multimedia possibilities and endless links to further information, the formats seem like an excuse to revert to PowerPoint-style bullet points. Are journalists that pressed for time? Like staging a home for sale, a good narrative "sells" a news release. It takes skill and a bit of effort, but consider a PR future of just lists and links. I, for one, am getting depressed just thinking about it.