Scrapbooking dogs and other stupid story ideas

PR folks have been regularly lambasted for bad or boring story ideas and their penchant for pitching even the most inappropriate media outlets (check out badpitch.blogspot.com). But when you have a less-than-scintillating product to promote, you sometimes have to look high and low for decent story angles. We do what we can.

That said, the media shouldn't come out of this unscathed. Recent articles on the $54 million lawsuit for a pair of pants a hapless dry cleaner lost and the hiccupping girl who, finally rid of the persistent problem, ran away from home, underscore the media's apparent fascination with stupid stories.

And now this find: one journalist has requested leads on pets with hobbies from a PR service that helps journalists find sources and information for stories. What kind of hobby would your dog have? Would it be a traditional dog interest, say, digging or chewing? Or maybe your dog enjoys scrapbooking or collecting sports memorabilia?