Blogs, Drifting
A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines -- Ralph Waldo Emerson
What is a hobgoblin, anyway?
While berating myself for failing to post, I've noticed quite a few blogs, seemingly abandoned and floating aimlessly through cyberspace. Some tout long-shuttered restaurants, or refer breathlessly to events from the 90s.
Now I'm hardly the soul of consistency, but shouldn't bloggers be required to clean up their detritus after, say, a year or two? Pretty soon we'll be encumbered with piles of blogging driftwood as folks lose their initial enthusiasm.
Which brings me to the PR focus of this rant. So many corporate web sites I visit exhibit this same lack of consistency. On some, news releases haven't been posted for years. What does this tell the media? That nothing's been happening? That you let your in-house PR staff go and don't think you should communicate anything to the outside world?
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